If you have an auto dealership, your website is an important part of marketing your business and getting the word out about it. Your website presents a lot of helpful information to your potential customers. And since so many people are using their phones to surf the Internet these days, your auto dealership website needs to be mobile-friendly. You’ve got an entire group of people you can reach if you take your website mobile. If your site is easy to use for those who are on their phones, you won’t alienate them – and send them to someone else’s site. Here are a few tips for making your website mobile-friendly.
How to make your auto dealership website mobile-friendly
1. Make sure your website is fast.
People searching the web for an auto dealership aren’t going to stick around waiting for your site to load. That’s why you need to make sure your website loads and responds quickly on mobile. This can help you keep people on your website, which is important. You don’t want people to bounce. Bouncing is not good. People only have so much patience when it comes to websites loading. That’s the reality of the situation.
2. Check that your website is responsive.
Then you have to make sure that your website actually responds well on mobile. Check your site on your own phone. You need to check over all of the different pages and elements to make sure that everything works properly. Do all the forms work? What about your social media? Can people leave reviews easily? Basically, test everything out to make sure that the site is fast and responsive – meaning that all of the pages shift to accommodate the smaller screen. And make sure all of this can be done easily as well. Your mobile site needs to work like a well-oiled machine (Don’t be afraid to get feedback, too. How do other people find their experience using your site on mobile?)
3. Make sure your important information is easy to find.
What are people trying to find when they visit your site? What information are they looking for? This information needs to be clear and easy to find or access on the mobile version of your site. For example, your contact information needs to be visible and easy to locate. Make sure that your potential customers aren’t having to go on a treasure hunt to get the information they’re looking for.
4. Adjust your content to fit a mobile format.
You also need to make sure your content will translate well on mobile. That means using short paragraphs and bullet points. You can also use headers to break up the text so people don’t get overwhelmed by a big block of text. Don’t be afraid to use white space to make the text more manageable. You can also use images or graphics to make the site aesthetically pleasing. Oh, and be sure to check that the font size is large enough to read well.
(If it makes sense for your auto dealership website to use other formats, like video, you can give that a go, too.)
5. Summarize.
When it comes to your content, it’s probably best to try and keep it short, sweet, and to the point. If your content is going to be longer, be sure that you’re breaking it down. Or you can use summaries to give the main point of whatever article you’re publishing. The thing is that sometimes people don’t feel like scrolling all the way through lengthy content and they just want to get the important points.
So, those are a few things to keep in mind when trying to make your auto dealership website mobile-friendly. Since so many people are on their phones, it’s essential to make sure that you’re providing a good experience for your audience. Check over all the pages on your site to make sure they work on mobile. And make sure that your site is fast, too. These things matter. Having a good, solid website for your auto dealership is something that can really help your business.
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